Stillwater, minnesota Agenda 2025

tHEME: Leading Martech Forward: Strategy, Innovation, and Real-World Impact 

Date: September 30 - October 2

Location: Stillwater, Minnesota

Venue: Lowell  Inn, 102 North Second Street, Stillwater, MN 55082

Dress code: Business casual (really casual) 

MEETING DESCRIPTION

The Martech Leadership Retreat is a three-day, invite-only experience designed for marketing technology executives and innovators shaping the future of marketing.

Through a mix of strategic sessions, case studies, solo success stories, and peer-led conversations, this retreat offers space to explore what’s next in Martech from adoption and orchestration to measurement and predictive engagement.

Set in a relaxed environment with curated networking experiences, including a riverboat dinner and outdoor connection time, attendees will gain not just insight, but also relationships that fuel real transformation.

Whether you're leading digital change within a large enterprise or building something powerful on your own, this retreat is your chance to step back, get inspired, and return with sharper tools and fresh clarity.

Day 1: Collaborating towards the future

Note: Topics may change to fit members interests and feedback

12:00 PM – 1:00 PM
🌟 Welcome Lunch & Networking
A relaxed lunch to connect with fellow executives, share challenges, and spark collaboration before diving into the sessions.

1:00 PM – 2:30 PM
📘 Session 1: Technology Adoption & Change Management
A case study-led discussion on how teams drive Martech change and navigate adoption challenges across diverse organizational cultures.

2:30 PM – 3:00 PM
☕ Coffee Break + Networking
Fuel up and keep the conversations flowing before the next session.

3:00 PM – 4:30 PM
📘 Session 2: Attribution & ROI Measurement Innovations
Exploring new methods, models, and tech-driven approaches to measuring performance impact in complex Martech environments.

4:30 PM – 5:00 PM
🎤 Spotlight Talk: Building a Solo Martech Business
A candid session with a solo Martech leader who built a thriving business. They'll share the tools, strategies, and mindset that made success possible—without a large team.

6:00 PM – 8:00 PM
🍽️ Evening Networking Dinner
A private dinner to deepen relationships with sector leaders and discuss the day’s biggest ideas in a more informal setting.

Day 2: Future-ready foundations

Breakfast: Provided at hotel prior to event start

8:00 AM – 10:30 AM
🌿 Outdoor Activity & Networking
Casual networking during a group walking tour or light outdoor experience.

10:45 AM – 12:00 PM
📘 Session 3: Benchmarking & Capability Development
How to build shared frameworks for stack assessment, adoption maturity, and organizational readiness.

12:00 PM – 1:00 PM
🍽️ Lunch & Open Time
Enjoy lunch onsite and use this time to recharge, check messages, or connect informally.

1:00 PM – 2:30 PM
📘 Session 4: Advanced Marketing Automation & Orchestration
Next-level thinking on AI-enhanced orchestration, personalization at scale, and cross-channel strategy.

2:30 PM – 2:45 PM
☕ Coffee Break & Networking

2:45 PM – 4:00 PM
📘 Session 5: Data and Insights Applications
Real-world examples of going beyond reporting dashboards—leveraging data to drive innovation, experimentation, and results.

4:00 PM – 4:30 PM
🧾 Day 2 Wrap-Up & Takeaways

6:00 PM – 8:30 PM
🚤 Dinner on the Riverboat
Set sail for an unforgettable evening of food, wine, and conversation aboard a riverboat. Take in the views, unwind with peers, and reflect on the day’s insights in a unique setting.

Day 3: Applying what we've learned

8:00 AM – 9:30 AM
🍩 Breakfast Session + Morning Networking
Enjoy coffee and light bites with fellow attendees. A relaxed start to the day with space for informal connection.

9:30 AM – 11:00 AM
📘 Session 6: Total Value of Customer & Next Best Action
How leading teams are reframing customer lifetime value and using predictive tools to guide smarter engagement strategies.

11:00 AM – 11:30 AM
📘 Final Session & Reflection
Closing panel or collaborative discussion focused on actionable takeaways.

11:30 AM – 12:00 PM
❓ Ask Me Anything: If You Could Start Over…
An open Q&A with the group to reflect on lessons learned, missteps, and what leaders would do differently if starting from scratch.

12:00 PM
🥪 Farewell Lunch (To Stay or Go)
Enjoy one last opportunity to connect over lunch before heading out.