Embedded Files
Join Our Elite Circle
tHEME: Leading Martech Forward: Strategy, Innovation, and Real-World Impact
tHEME: Leading Martech Forward: Strategy, Innovation, and Real-World Impact
Date: September 30 - October 2
Location: Stillwater, Minnesota
Venue: Lowell Inn, 102 North Second Street, Stillwater, MN 55082
Dress code: Business casual (really casual)
MEETING DESCRIPTION
MEETING DESCRIPTION
The Martech Leadership Retreat is a three-day, invite-only experience designed for marketing technology executives and innovators shaping the future of marketing.
Through a mix of strategic sessions, case studies, solo success stories, and peer-led conversations, this retreat offers space to explore what’s next in Martech from adoption and orchestration to measurement and predictive engagement.
Set in a relaxed environment with curated networking experiences, including a riverboat dinner and outdoor connection time, attendees will gain not just insight, but also relationships that fuel real transformation.
Whether you're leading digital change within a large enterprise or building something powerful on your own, this retreat is your chance to step back, get inspired, and return with sharper tools and fresh clarity.
Day 1: Collaborating towards the future (Tuesday)
Day 1: Collaborating towards the future (Tuesday)
Note: Topics may change to fit members interests and feedback
12:00 PM – 1:30 PM
🌟 Arrival, Lunch & Welcome
Pre-ordered lunch from the hotel.
Check in and settle in.
Meet your peers and share individual goals during a relaxed networking lunch.
1:30 PM – 5:00 PM
🤖 AI in Action: A Co-Creation Lab with Ella
Hosted by Atomic Elevator, this immersive session introduces Ella, their AI for marketers tool.
Brief introduction to Atomic Elevator and overview of Ella’s capabilities.
Live, collaborative exploration using real use cases from participants
Designed as a co-creation lab, this session demonstrates AI’s practical applications and sparks ideas for integrating AI into your own strategies.
5:00 PM
🧾 Adjourn for the Day
6:00 PM – 8:00 PM
🍽️ Fondue Dinner at the Lowell Inn (Matterhorn Room)
A relaxed evening of conversation and connection over a traditional fondue dinner.
Day 2: Future-ready foundations (Wednesday)
Day 2: Future-ready foundations (Wednesday)
Breakfast: On your own; tea, coffee, muffins provided in the room
8:00 AM – 10:30 AM
🌿 Outdoor Activity & Networking
Casual networking during a group walking tour or light outdoor experience.
10:45 AM – 12:00 PM
📘 Session 3: Benchmarking & Capability Development
How to build shared frameworks for stack assessment, adoption maturity, and organizational readiness.
Explore practical ways to measure where your team stands and identify areas for improvement.
12:00 PM – 1:00 PM
🚤 River Cruise Lunch
Enjoy a scenic river cruise with lunch.
1:00 PM – 2:30 PM
📘 Session 4: Advanced Marketing Automation & Orchestration
Next-level thinking on AI-enhanced orchestration, personalization at scale, and cross-channel strategy.
Real examples of how leading teams integrate automation into customer journeys while maintaining human oversight.
2:30 PM – 2:45 PM
☕ Coffee Break & Networking
2:45 PM – 4:00 PM
📘 Session 5: Data and Insights Applications
Going beyond dashboards: learn how to leverage data to drive innovation, experimentation, and actionable results.
Discussion of new methods, models, and tech-driven approaches to get insights that matter.
4:00 PM – 4:30 PM
🧾 Day 2 Wrap-Up & Takeaways
6:00 PM – 8:30 PM
🍽️ Off-Site Networking Dinner
Day 3: Applying what we've learned (Thursday)
Day 3: Applying what we've learned (Thursday)
Breakfast: On your own; tea, coffee, muffins provided in the room
8:00 AM – 10:00 AM
📘 Session 6: Total Value of Customer & Next Best Action
How leading teams are reframing customer lifetime value and using predictive tools to guide smarter engagement strategies.
Practical examples of predictive modeling and customer insights in action.
10:00 AM – 10:15 AM
☕ Coffee & Snack Break
10:15 AM – 11:15 AM
💡 Peer Reflections & “If You Could Start Over…”
Collaborative discussion and reflections on lessons learned.
Attendees share missteps, insights, and practical ways to apply retreat takeaways in their organizations.
11:15 AM – 12:00 PM
🧾 Closing Thoughts
Summary of key insights from the retreat.
Final remarks from organizers and facilitators to set next steps and inspire action.
12:00 PM
🥪 Farewell Lunch
Page updated
Report abuse