Cookie Policy

Cookie Policy

Last Modified: October 24, 2024

1. Introduction

Our website uses cookies and similar tracking technologies to enhance user experience, analyze website performance, and provide targeted advertising. This Cookie Policy outlines the types of cookies we use, the purposes they serve, and your choices regarding cookie management.

2. Types of Cookies We Use

We use the following types of cookies on our website:

• Essential/Strictly Necessary Cookies: These cookies are crucial for the website’s functionality. They enable core features, such as user authentication, security, and privacy preferences. Without these cookies, the website may not function correctly.

• Performance/Analytics Cookies: These cookies collect information about how users interact with our website. We use this data to analyze site traffic, usage patterns, and improve overall website performance. This information is aggregated and anonymous.

• Functional Cookies: Functional cookies remember your preferences and settings, such as language preferences or items in your shopping cart. These cookies help personalize your experience on our website.

• Targeting/Advertising Cookies: These cookies track your browsing habits to deliver more relevant advertising.

3. Cookie Lifespan

We use both session cookies (which expire once you close your browser) and persistent cookies (which remain on your device for a set period). Our persistent cookies typically remain on your device for 30 days or until manually deleted.

4. User Consent and Control

Currently, we use cookies on our website without a consent management tool; however, we are planning to implement a cookie consent banner to collect user consent once we move to a new platform. This banner will allow you to accept or reject non-essential cookies (such as analytics and advertising cookies).

In the meantime, you can adjust your browser settings to refuse cookies or delete existing cookies. Please note that refusing cookies may impact your ability to use certain features of our website.

5. Data Usage

The types of data collected through cookies may include:

• IP Addresses: For identifying user location and providing relevant content.

• Browsing Behavior: Information about pages viewed, time spent on the site, and interaction patterns.

• Demographic Data: Information inferred from browsing behavior, used for analytics and targeted marketing.

We use this data for the following purposes:

• Personalizing Content: Customizing your website experience based on your preferences.

• Analytics: Understanding website usage patterns to improve performance.

• Marketing: Serving you with relevant advertisements and content based on your browsing habits.

6. Sharing with Third Parties

We do not share data collected via cookies with third parties.

7. Updates to This Policy

We review our cookie policy annually. If there are any changes, we will notify users via a banner on our website or through direct communication channels, such as email.

8. Contact Us

If you have any questions about this Cookie Policy, please contact us at help@martech-circle.com