tHEME: Future-Proofing Martech: Unlocking Growth, Innovation, and Resilience

Date: March 20 - 21, 2025

Location: Las Vegas 

Venue:  Hampton Inn & Suites  Las Vegas Red Rock /Summerlin 

4280 South Grand Canyon Dr, Las Vegas, Nevada, 89147, USA 

Dress code: Business casual (really casual) 

MEETING DESCRIPTION

Once you’ve tackled the foundational Martech challenges, what’s next? Which strategies and technologies will truly help businesses maximize customer value, overcome data hurdles, and prepare for the unexpected?

For some, we’re entering the next phase of innovation—budgeting smarter, benchmarking effectively, and building resilience. But just like data, the landscape constantly evolves—are we still chasing the “next best action,” or have we found it?

What’s the real deal versus the hype when it comes to data management practices, disaster recovery strategies, and MarTech innovation frameworks? Is the true “killer app” already here, and how can businesses pinpoint the right use cases in a sea of flashy options?

And when you’ve picked the low-hanging fruit of performance improvement, what’s next? Let’s discuss the next big wave of disruption and how to stay ahead.

Invited martech expert Members and Companies: 

Day 1: Collaborating Towards the Future

12:00 PM – 1:00 PM
🌟 Welcome Lunch & Networking
A relaxed lunch to connect with fellow executives, share challenges, and spark collaboration before diving into the sessions.

1:00 PM – 2:30 PM
🎤 Session 1: Unlocking Next-Level Engagement: Maximizing Customer Value & Next Best Action
Explore strategies to enhance the total value of a customer and discover the next best steps towards driving engagement and revenue. Dive into how high-consideration segments (like HCP-focused organizations) are leveraging data to guide smarter interactions.

2:30 PM – 3:00 PM
☕ Coffee Break + Networking
Fuel up and keep the conversations flowing before the next session.

3:00 PM – 4:30 PM
🔎 Session 2: Data Unchained: Overcoming Data Management Challenges Across B2B and B2C
Discuss real-world hurdles in data governance, consolidation, and quality control, and walk away with best practices that transform your data into actionable insights.

4:30 PM – 5:00 PM
🧾 Day 1 Wrap-Up & Key Takeaways
Summarize critical insights and set the stage for tomorrow’s deep dives.

6:00 PM – 8:00 PM
🍽️ Evening Networking Dinner
A private dinner to deepen relationships with sector leaders and discuss the day’s biggest ideas in a more informal setting.

Day 2: Tools, Insights, and Future Preparedness

Breakfast: Provided at hotel prior to event start

8:00 AM – 9:30 AM
🍩 Session 3 & Morning Snacks & Coffee: Structuring Innovation for Success
Explore different innovation structures—from dedicated teams to demand-driven budgets—and make smarter decisions about allocating resources to foster continuous improvement.

9:30 AM – 11:00 AM
⚙️ Session 4: Growth Unlocked: Benchmarking MarTech Capabilities for Scalable Success
Learn how to assess your MarTech capabilities, close operational gaps, and prioritize investments for meaningful efficiency and growth.

11:00 AM – 12:00 PM
🛡️ Session 5: Crisis-Proof Your Stack: Disaster Recovery Strategies for Core MarTech Services
Discuss strategies for building robust Disaster Recovery Plans to keep your core systems running during disruptions, ensuring resilience and business continuity.

12:00 PM:
🥪 Lunch
Lunch is provided onsite, with the option to enjoy it at the venue or take it to go as the day concludes.