Dallas Agenda 2024

MEETING DESCRIPTION

Once you move past the hype cycle, which Martech tools will genuinely help companies drive revenue, build customer loyalty, and prepare for the future?

• Depending on the business process, you could argue we’re entering Stage 4 for some categories of solutions. But the base keeps resetting –  strawberry anyone! Maybe this is fractal and we’re experiencing an infinitesimal wiggle in Stage 1 and just now are at the tip top of the technology iceberg.

• Which business use cases are likely a “killer app” and which ones are all hype?

• Once you’re past low hanging fruit, what are the likely next business processes to be disrupted?

Invited martech expert Members and Companies: 

agenda - day 1

Note: Topics may change to fit members interests and feedback

Introductions & Lunch

12:00 PM - 1:00 PM

Session 1: The Evolution of MarTech | Insights into the latest MarTech tools and how they are reshaping the industry. Staying updated on MarTech innovations is essential for maintaining a competitive edge.

1:00 PM - 2:30 PM

Break: Coffee & Snacks | Phone Calls 

2:30 PM - 3:00 PM

Session 2: Sponsored (TBD) | Selected Vendor or SI (i.e. Product Owner & technical (non-sales)) attends and works through how they would tackle a common specific problem / use case

3:00 PM - 4:00 PM

Finish: Wrap-up & Action Items | Sponsor departs and meets us for dinner

4:30 PM - 5:00 PM

Sponsored Dinner

6:00 PM - 8:00 PM

agenda - Day 2

Breakfast & Session 3: Ethics in AI Marketing | The moral implications of AI deployments in marketing. As AI usage grows, ethical considerations become imperative.

8:00 AM - 9:30 AM

Break

9:30 AM - 10:00 AM

Session 4: AI & Machine Learning in MarTech | Exploring the integration of AI and ML in marketing technology to optimize campaigns and predict customer behavior. AI and ML are rapidly transforming marketing, offering new ways to optimize and personalize marketing efforts.

10:00 AM - 11:30 AM

Finish: Wrap-up & Action Items

11:30 AM - 12:00 PM