tHEME: Future-Proofing Martech: Unlocking Growth, Innovation, and Resilience

Date: April 22-24, 2026

Location: Las Vegas 

Venue:  Hampton Inn & Suites  Las Vegas Red Rock /Summerlin 

4280 South Grand Canyon Dr, Las Vegas, Nevada, 89147, USA 

Dress code: Business casual (really casual) 

MEETING DESCRIPTION

Once you’ve tackled the foundational MarTech challenges, what’s next?

This session is focused on what’s actually happening inside organizations right now - how teams are applying AI in meaningful ways, navigating persistent data challenges, and making smarter decisions about their stack in a rapidly evolving landscape.

We’ll move beyond theory and hype to focus on practical use cases, real trade-offs, and lessons learned from teams in the field. From generative AI to platform decisions to emerging frameworks like MCP, the goal is simple: understand what’s working, what’s not, and what’s worth paying attention to next.

And as always, the most valuable part isn’t just the content, it’s the conversation.

Invited martech expert Members and Companies: 

Day 1: Collaborating Towards the Future

12:30 PM – 1:30 PM
🌟 Welcome Lunch & Networking
A relaxed lunch to connect with fellow executives, share challenges, and set the tone for open, peer-driven conversations.

1:30 PM – 2:45 PM
🎤 Opening Session: Pfizer Case Study — Canvas to Adobe + Buy vs. Build (Jason, Pfizer)
We’ll kick things off with a firsthand look at Pfizer’s transition from Canvas/Drupal to Adobe Journey. Jason will walk through key decisions, trade-offs, and lessons learned—including how the team approached the buy vs. build question in practice.

2:45 PM – 3:15 PM
☕ Coffee Break + Networking
A chance to recharge and continue conversations informally.

3:15 PM – 4:30 PM
🔎 Session 2: Data Fragmentation — What’s Still Getting in the Way
An open discussion on the persistent challenges of fragmented data. Where are teams still stuck, what’s improved, and what’s realistically solvable today?

4:30 PM – 5:00 PM
🎤 Session 3: Advancing MarTech with Generative AI
A focused discussion on real-world, high-impact use cases for generative AI—where teams are seeing results today, and where things are still falling short.

6:00 PM – 8:00 PM
🍽️ Evening Networking Dinner
A more informal setting to deepen relationships and continue the day’s most valuable conversations.

Day 2: Tools, Insights, and Future Preparedness

Breakfast: Provided at hotel prior to event start

8:00 AM – 9:30 AM
🍩 Session 3: MCP — What It Is and How to Use It (Live Demo)
A practical walkthrough of MCP, including what it is, where it fits in the stack, and how teams are beginning to apply it. Includes a live demo to bring the concept into practice.

9:30 AM – 11:00 AM
⚙️ Session 4: Buy vs. Build — Where Teams Are Landing
A candid discussion on how organizations are approaching the buy vs. build decision today, including trade-offs, internal pressures, and what’s driving decisions in practice.

11:00 AM – 12:00 PM
📊 Session 5: Latest MarTech Trends — What’s Actually Gaining Traction
A grounded look at what’s sticking right now across MarTech. What’s real, what’s noise, and where leaders are placing bets.

12:00 PM
🥪 Lunch
Lunch is provided onsite. Continue conversations and connect with fellow members.

1:00 PM – 2:30 PM
🧩 Session 6: Member Challenge Spotlight
A collaborative working session focused on a real challenge from a member. Expect practical input, shared experiences, and honest perspectives from the group.

6:30 PM – 8:30 PM
🍽️ Networking Dinner
A relaxed evening to continue discussions, strengthen relationships, and exchange ideas across the group.

Day 3: Reflections

Breakfast: Provided at hotel prior to event start

🌄 7:30 AM – 8:45 AM (Optional)
Red Rock Canyon Group Hike
Start the morning with an optional group hike through Red Rock Canyon. A relaxed, conversational way to connect outside the meeting room before the final sessions.

Please come prepared with: Hat, sunscreen, comfortable walking or hiking shoes, shorts or lightweight clothing, water, etc

9:00 AM – 10:00 AM
🍩 Session 7: Case Study — Pfizer’s Journey from Canvas/Drupal to Adobe Journey
A behind-the-scenes look at a major platform transition, including what worked, what didn’t, and lessons others can apply to their own transformations.

Coffee and light snacks will be provided during the session.

10:15 AM – 11:00 AM
⚙️ Session 8: What’s Actually Working in MarTech Right Now?
An open forum where members share one thing that’s delivering real results—and one thing that isn’t.

11:00 AM – 11:30 AM
🛡️ Session 9: Closing Reflections + Key Takeaways
A final group reflection on the most valuable ideas, conversations, and connections from the event.

11:30 AM – 12:30 PM
🥪 Lunch + Departures
Grab lunch onsite or to-go before heading to the airport.